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Selling wine to China is worth $2 million a day, but as these Aussies learned, striking a business deal there is on a whole other level.
Downtown Shanghai and the pleasure palaces of the Bund waterfront. Picture: iStock
The Chinese perception of Australia as clean and green is an asset the wise have used to their advantage. Cant says he finally worked out that â€œmost Chinese loved to hear stories of wide open spaces, clean air, blue waters, amazing food and of course great red wine. I would tell audiences that I grew up in an isolated place [Dunedoo in central-west NSW] that was pristine, beautiful and grew great produce. I had a connection to a piece of land that was special. The Chinese I met understood this passion and connection to land and produce. China is a country but more so lots of provinces with their own unique landscape and cuisine. They could see parallels. They could connect.â€?/p>
Millions of Chinese feel a connection to South Australia as a wine region. But Thompson also sees great potential for wines from elsewhere in Australia in the rapidly developing sommelier culture in Tier One cities, where a love for wine is deepening among the increasingly educated and worldly middle class. With a portfolio of high-end, small-production labels such as Bindi, Oakridge and Murdoch Hill, Thompson has worked hard to grow the knowledge base of his customers, and itâ€™s paying dividends.
â€œOnly a few years ago, if I asked a customer whether theyâ€™d like to see a Victorian pinot Iâ€™d have to explain both the variety and region,â€?he says. â€œNow Iâ€™ll not only be asked if by Victorian I mean Yarra, Mornington or Macedon, but which specific vineyard Iâ€™m referring to. Chinese sommeliers can nerd out on detail with the best of them.â€?/p>
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